SUNTORY BEVERAGE & FOOD BENELUX

Press release

Schweppes Suntory Benelux becomes Suntory Beverage & Food Benelux

Suntory Beverage & Food Europe aligns corporate identity in all Europe

Genval, BELGIUM (8 September 2020) – Suntory Beverage & Food Benelux is now the new publicly facing name of Schweppes Suntory Benelux in a move designed to bring the company closer to the Suntory Group’s global brand identity. 

Suntory Beverage & Food Europe (SBFE), a division of Suntory Group, one of the leading global drinks companies, has announced that as of September 8, 2020 all of its local markets will undergo a commercial name change to unify the organisation.  A new corporate brand look will accompany the name changes, reflecting the company’s global identity, Japanese roots and proud heritage. 

Suntory Beverage & Food Benelux is renowned for making some of Europe’s most iconic heritage brands – including Schweppes, Oasis or Orangina.  These brands remain the heartland of the business, attracting loyal consumers, delivering value for retail and hospitality partners, and supporting the company’s vision of Growing for Good – doing the right thing by society, people, and the planet.

“We are very proud to be part of the global Suntory family. Aligning the companies together under one name and visual identity will bring our employees together in order to be more connected and speed up the innovation of our products by making best practice travel fast between markets.” explains Frank Ceulemans, General Manager of Suntory Beverage & Food Benelux. “The objective is to improve our business day by day and to grow in a sustainable and purposeful way. We want to make Suntory Beverage & Food Benelux a reference in the Benelux soft drink sector and continue to promote our positive impact on society and on our employees.”  

Peter Harding, Chief Executive Officer Suntory Beverage & Food Europe said, “Being part of the Suntory family is something special.  The company was founded in 1899 based on strong values, a belief in giving back to society, and a fearless spirit of innovation and entrepreneurship.  I couldn’t be prouder to see the Suntory name front and centre of all our business operations across Europe.  This signals a cultural shift in our organisation, bringing our employees together to be more connected and collaborative, and working together to deliver better outcomes for our customers and consumers.” 

SBFE operates in more than 60 countries, including the EU, overseas EU territories, Northern & West Africa, and the British Caribbean. The company has 3,800 employees and local production facilities in France, Spain and the UK.   

Notes to editors :

*The legal company name of each local market does not change.  

About Suntory Beverage & Food Benelux

Suntory Beverage & Food Benelux belongs to Suntory Beverage & Food Europe (SBFE), the European subsidiary of the Japanese group Suntory, one of the leading global drinks companies.

Suntory Beverage & Food Benelux generated in 2019 a turnover of €106 million. The company relies on the expertise and pride of 112 collaborators who are passionate about their job to promote such household name brands as Schweppes, Orangina, Oasis, May Tea and Gini.

For more information about our company visit
https://www.schweppessuntorybenelux.com/en/home/
https://www.linkedin.com/company/suntory-beverage-food-benelux/

About Suntory Beverage & Food Europe 

Suntory Beverage & Food Europe (SBFE) was established in 2014 and is one of five regional divisions of the Japan-based Suntory Group, one of the leading global drinks companies. We’re proud to be part of a family-owned business with its inspiring 120-year heritage and we are guided by Shinjiro Torii’s founding spirit. SBFE is made up of 3,800 passionate people working throughout Europe on hugely iconic brands including Schweppes*, Orangina, Lucozade, Ribena, La Casera, Oasis*, Pulco, MayTea, TriNa* and Sunny D* with a commitment to producing great-tasting, healthier drinks.  Everything we do flows from our Mizu To Ikiru promise and our vision of Growing for Good. Being in harmony with people and nature is at the heart of our business, and we’re working every day to ensure that future generations inherit and enjoy a healthy planet. 

*Owned and commercialized within SBFE respective territories 

For more information visit
https://www.suntorybeverageandfood-europe.com
https://www.linkedin.com/company/suntory-beverage-&-food-europe-limited/

Download the PDF version of the press release here

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